Sunday, March 20, 2011

A Very Nutella Breakfast



About four months ago, I discovered something splendid…something divine…something chocolate. And for those of you who don’t know, chocolate should have been included in my name somewhere. While strolling the aisles of Costco…I stroll because I love Costco and if I could be stuck there like Jennifer Connely and Frank Whaley did in Target in that movie Career Opportunities, I totally would. Seriously, I’d be fine for weeks. Anyhoo…I saw a food made of chocolate that I had never tried before.

Nutella.

Ok, so most of you have probably already had this stuff by now, but as worldly as I like to think I am, sometimes I’m taken back a few steps due to slamming face first into that bubble that apparently surrounds me. I saw Nutella on an end cap near the coffee.

Sold.

Ok, so does anyone really need a chocolate hazelnut spread in a two pack? Why, yes. Yes we do. Thank you Costco. I told myself if I didn’t like it, I’d…who am I kidding, I knew I’d like it. And I did. I liked an entire jar of it before I considered seeking treatment. Immediately I turned my love affair into a Facebook post and as I learned, I may have been one of the last people on Earth to have a taste.

But even more peculiar to me, were the few friends who did not like it! Say what? One of these friends forwarded something my way a few weeks later. Since Nutella apparently has the same effect on her as Rene Zellweger has on me, she passed on the invitation. It was an entry for an opportunity to host a mom’s breakfast for 10, sponsored by…you guessed it, Nutella. She convinced me…not so tough to do…to enter to win this breakfast party. So I did, and I was one of many moms chosen. I immediately invited the mothers in the neighborhood to my house for a “Very Nutella Breakfast.”

Me, being my mother’s daughter, cleaned the house ferociously…shortly before the start of the breakfast. My alarm was set for 4am to practice making crepes and make the house presentable. Why 4am, you ask? Easy, because I’m a mom… and that was literally the only time I could find. Cut to me, focusing solely on when I will get the kitchen floor mopped before everyone arrives. I’m not sure what it is about the kitchen floor, but in my mother’s house, a kitchen wasn’t clean until the floor was mopped…by hand. I skipped the ‘by hand’ part and once everything was set…the floor was mopped.

Nutella had sent coupons, coffee mugs, recipes and a big fat jar of the good stuff for all of the guests.




The ladies had breakfast, coffee and conversation. I had company, a husband watching my children and confidence that making a crepe was not as hard as it sounds. Considering I occasionally let my children have pancakes and syrup, Nutella isn’t a bad substitute…but for the most part, it’s used as a friend to keep my pretzels and graham crackers company. 


Yes, I made this. It's bananas and Nutella wrapped in a nice warm crepe.

4 comments:

  1. Ok, this is the most awesome example of word of mouth marketing EVER. It doesn't matter that I don't particularly care for Nutella....The fact that I know so many people who DO is what matters. Brilliant. Fabulously documented post, of course they chose you ;)

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  2. I will say... those were some KILLER crepes!! and now my daughter requests Nutella on a regular basis. Marketing success I'd say!

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  3. you're totally braver than I am. I threw the nutella on bread to try it. making crepes...waking at 4 am...you're my new hero!
    http://www.ohboyohboyohboy.com/2011/03/new-to-nutella.html

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  4. I have to second the crepes with bananas and nutella- amazing!

    Thank you, I now remember I have that sample of nutella stashed in my dresser upstairs.

    cheers,
    Heather

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